Suntec International Convention and Exhibition Services Pte Ltd (“Suntec International”) is a member of the ARA Asset Management Limited group of companies (www.ara-asia.com).

Leveraging on the expertise and experience of the Suntec Singapore International Convention & Exhibition Centre (www.suntecsingapore.com) in the MICE industry, Suntec International brings with it 15 years of Convention and Exhibition Centre management experience in Asia, during which it has created a very strong brand image and awareness in the world. One of Suntec International’s strengths is its keen knowledge of the market place, strong sales network and customer relationships.

In addition to Suntec International’s proven track record, its ability to provide valued services that meet compelling market needs and its team of professionals in key specialty areas places Suntec International at the forefront of Venue Management or Sales & Marketing Representation in Asia.

Suntec International’s suite of services helps greenfield investments or other existing projects shorten their time-to-market. These include:

Sales & Marketing Representation
Suntec International will represent venues wanting to establish a presence in Asia. It offers them direct access and networking opportunities to key industry players throughout Asia. This is a great value proposition as many venues in Europe and the United States want to “get in on the action” in Asia. Suntec International’s sales and marketing representation reduces the time to market as it provides established expertise and cultural know-how for conducting business in Asia. This is further supplemented by in-depth research, feasibility studies, recommendations and formulated sales and marketing strategies.

Venue Management
Suntec International will draw on Suntec Singapore’s knowledge to provide venue management expertise. Ranging from operational and logistical solutions to people flow systems and catering solutions, Suntec International will provide information on best practices and offer innovative and cutting-edge technologies to ensure a top notch product for the customer.

Franchising and Brand Transfer
Suntec International will allow its clients the opportunity to utilise the Suntec name. This is the first time ever that a MICE player has provided the prospect for other venues to “piggyback” onto its brand name through a brand transfer or franchising model. Lending a well known name that has already established its mark in the industry will afford venues an instant leg up on the competition and grant it the many possibilities through a recognized quality seal. Venues embarking on this model will have to adhere to the same stringent standards that have made Suntec the reputed brand it is today.


For more information, please visit www.suntecinternational.com